Crowd-Funding Gets Loud – Market Watch Magazine, SIA Scotch Whisky

Crowd-Funding Gets Loud – Market Watch Magazine, SIA Scotch Whisky

marketwatch_magazine_jan_2015_cover_SIA_Scotch

Crystal Ball 2015 – Market Watch’s editors forecast this year’s biggest trends

Crowd-Funding Gets Loud

Kickstarter and other crowd-funding websites including the food-and-drink site Craftfund.com and the beer-focused Crowdbrewed.com, have been used to build breweries, launch spirit brands like SIA blended Scotch Whisky and enable wineries to purchase new equipment. As other hopeful producers note the success of such campaigns, they’ll bring their own ideas to the people to raise capital. Potential funders, however will become more discerning as similar projects compete for their cash.

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