SmartPlanet: Getting Crafty: Small Batch Distillers Push the Alcohol Industry Envelope

SmartPlanet: Getting Crafty: Small Batch Distillers Push the Alcohol Industry Envelope

“Carin Luna-Ostaseski was in her San Francisco apartment filling empty Scotch bottles with water and brown food coloring. She set the different bottles she was testing alongside classic Scotches with complicated names like Lagavulin and Laphroaig to see if they stood out….” Full Article

Getting Crafty: Small Batch Distillers Push the Alcohol Industry

Published in SmartPlanet on June 17, 2013.
Written By Jason Dearen

I really enjoyed chatting with Jason, a veteran of the news industry. What I cherish as “real reporting.” Reminded me of my days back at ABCNews and Reuters.

Spending time discussing the project and the brand from the production side was a great change of pace. I’d been head down planning the future of SIA, it was nice to revisit the actual journey in how I came up with the decisions on elements like the blend, the name, the glass and the label. It was also nice to be featured alongside with Anchor Brewing Company!

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